72% of adult cell phone users send and receive text messages now, up from 65% in September 2009. Fully 87% of teen cell users text."

— Pew Internet

Nobody Does it Better.

We don’t do things lightly. We fully understand that the things we do impact how you do. This is important to us. A fine-tuned methodology helps us help you deliver results.

Information
This is what we call the Deep Dive. We look at how you’ve done things in the past. How you’re doing them now. Review research you have on the subject. We ask questions, Interview people. Your KPIs become our KPIs.

Evaluation
Now it’s time to step back and get the lay of the land. We look at the competitive landscape. Marketing trends. Consumer insights. Maybe we tap into published research, or consider some proprietary research.

Implication
Here’s where we make a recommendation based on a deep knowledge base. Expect a stellar strategic recommendation that includes unique opportunities to drive KPIs, overcome challenges, and create opportunities.

Definition
Here’s the blueprint. Clearly laid out deliverables that will meet the KPIs, and all the details: creative concepts, functional & technical requirements, site maps, user flows, wireframes, content strategy, and content requirements.

Deployment
Great ideas don’t live on paper. Killer project management tools and methodologies ensure your project is delivered in-scope, on time, and within budget.

Evaluation
We always keep an eye on the results: tracking them, evaluating them. We review actual results to identify effects on the consumer decision cycle, and any lifts on key performance indicators.

Refinement
The pursuit of excellence continues. We optimize campaigns to maximize performance based on evaluation. We measure. We benchmark. We get results.