Nutrinsic: Website


By Jason Kelley
September 18, 2014


Business to Business / Biotechnology



Nutrinsic is a bio tech firm that has developed a way of recovering organic waste from industrial sources like commercial breweries. This means cleaner water and a very pure pelletized food supplement usable in a range of animal feeds. Formerly branded as “Oberon FMR” where FMR stands for “fish meal replacement” Nutrinsic needed to broaden their brand and appeal more credibly to three core targets —food and beverage processors, protein purchasers and fertilizer purchasers.  Additionally, the brand wanted to ensure their new site supported the new brand position and tone-modern, approachable while expressing their deep technical roots.


Working closely with Nutrinsic, Ootem developed the new brand assets including a new logo, color pallet, business cards and other business collateral.  Finally, the site did result in supporting the corporate positioning based on the idea of “upcycling” nutrients and a responsive website that resets customer expectations.



Within 2 months Nutrinsic had surpassed yearly white paper requests/downloads by 4X.

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