Organic Beauty Now

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About Our Client
Organic Beauty now believes every man, woman and child can meet their body care and beauty needs without harsh chemicals or toxins. The company strives to be a trusted resource, having some of the highest standards in the cosmetics industry for safety and sustainability. They evaluate the ingredients and test the quality of every product because customers should not have to sacrifice safety for products that work.

Challenges:
Ninety days after launching their website, Organic Beauty Now was having trouble generating traffic and garnering brand recognition.

The Idea:
Bring the brand to consumers who are most apt to be future hand-raisers and brand evangelists who will champion the brand through targeted connection moments.

Quantifiable Results:

  • During first week of campaign, more product was sold than in the previous three months
  • Fanbase on Facebook increased by 455%
  • Repeat purchase rate increased by 633%