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Named Agency of Record, Ootem Develops Brand Identity and Marketing Strategy for Viivo, a New Cloud Security Application from PKWARE
February 8th, 2013(SAN FRANCISCO, CA – February 8, 2013) Ootem, a San Francisco-based advertising agency was named agency of record by PKWARE, the industry leader for data security, for their new Cloud security application, Viivo. Viivo offers products that make sharing, exchanging, and securing important information in the Cloud safe and simple.
Hired in May 2012 after a national review of agencies, Ootem was selected to develop the entire brand identity, from creating a name, logo, tagline, and website, to designing the icons for the mobile application. Ootem also created and executed a launch marketing plan for Viivo that included online and mobile advertising, search, and social media.
“This has been an exciting new venture for us”, said Matt Little, Product Manager at PKWARE. “The product development happened at the same time as the brand development, so it’s been a very dynamic process. We searched for an agency resource that understood how consumers and enterprise connect with the Cloud, and knew how to launch a brand from the ground up. We needed big agency brainpower without the big agency hierarchy that can really slow down projects. Ootem was smart, and nimble. They really got the job done.”
Based on the success of Viivo’s launch, PKWARE has tapped Ootem to expand marketing efforts throughout North America and select countries.
“Being part of the development and success of Viivo, has been very gratifying,” said Jason Kelley, Ootem president and founder. “As with any new product launch, it’s crucial to have a great relationship with the client in order to be able to deliver on strategy and within a tight timeline. PKWARE has been a great partner, and we look forward to be part of their future success.”
About Ootem
Ootem is a San Francisco-based agency with a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at http://www.ootem.com.
About PKWARE
The PKWARE Solution is used billions of times a day to manage risks associated with data security breaches while reducing storage costs up to 95% and improving service delivery. The PKWARE Solution is the only complete system for reducing, securing, moving and storing data across the extended enterprise, both internally and externally, from mainframes to servers to desktops and now mobile devices into the Cloud. PKWARE is a privately held company based in Milwaukee, WI with additional offices in New York, Ohio and the United Kingdom.
MoMo’s Selects Ootem as Agency of Record, and Launches New Website for Popular/Flagship/Reknowned Restaurant
August 3rd, 2012Oōtem, was named agency of record by Golden Bear Restaurants, whose family of eateries include MoMo’s, Pete’s, and Pedro’s on King Street, as well as the new Mission Rock Resort. Hired in April 2012, Ootem is partnering with the Golden Bear team
to redesign websites and develop marketing strategies for all the properties, including the highly anticipated opening of the Mission Rock Resort in August 2012.
MoMo’s, Pete’s Tavern, and Pedro’s Cantina are situated across from AT&T Ballpark on King Street, and are popular pre- and post-game stops for Giants. The Golden Bear empire is spreading south.
Oōtem’s services for the campaign have included marketing and brand planning, logo and brand identity, website, videos, social media, public relations, collateral, media planning and buying.
Oōtem Selected by Kazaana for Launch Marketing Strategy
August 3rd, 2012Oōtem, will plan and execute all advertising strategy and creative for Kazaana, a new online creativity platform for kids ages 6-12. Kazaana combines smart tools for parental control with cutting-edge technology and design to transform family interaction online, and create a social platform that allows kids to express themselves in a safe, family-friendly environment.
“We are so excited about working with Kazaana”, says Jason Kelley, president and founder of Oōtem. “There is such a strong desire in the marketplace for this product, and we love Kazaana’s vision to create this safe, expressive community for kids. It’s an amazing opportunity to school the younger set on good digital citizenship. We’re excited to be part of the team, and help drive growth for the company.”
Oōtem will be working on digital and event planning around the launch this summer.
Named Agency of Record, Oōtem Develops Brand Identity and Marketing Strategy for VIIVO, a New Cloud Security Application from PKWARE
August 3rd, 2012Oōtem, a San Francisco-based advertising agency was named agency of record by PKWARE, the industry leader for data security, to create a brand identity and develop a marketing plan for its new Cloud security application, VIIVO. Hired in May 2012 after a national review of agencies, news of both the hire and campaign have been under wraps due to the confidential nature of the new product launch.
PKWARE has a rich history in information security, beginning with the invention of the .ZIP file in 1986. PKWARE’s current security products and services are used in billions of transactions by millions of customers every single day—including some of the world’s leading financial institutions, accountants, and law firms—to share confidential information with state-of-the-art security. From these deep roots in encryption technology, VIIVO will offer products that make sharing, exchanging, and securing important information in the Cloud safe and simple.
Oōtem’s services started with creating a name, logo, and tagline for the product, and have extended to website development, collateral, social media, videos, media planning and buying.
Oōtem Launches DoingABitBetter.com, a Greenspirational Website for the Eco-minded Lifestyle
April 9th, 2012Oōtem Launches DoingABitBetter.com, a Greenspirational Website for the Eco-minded Lifestyle
(SAN FRANCISCO, CA – April 9, 2012) Oōtem, a San Francisco advertising agency, launches new website, DoingAbitBetter.com (DAbB), an online destination for folks who want to make environmentally minded choices that don’t require a fat wallet, science degree, or lifestyle makeover.
“We like to refer to this audience as greenspirational“, says Jason Kelley, president and founder of Oōtem. “These are people who want to make positive lifestyle changes, but aren’t willing to construct a windmill in their backyard. Sometimes initiatives to “go green” deliver a heavy message that leave people feeling guilty for not doing enough. DAbB offers practical, attainable tips for going green, geared toward real people with real lives.”
Oōtem‘s years of research and experience in this space reveals an audience segment strongly interested in living a greener life, as long as it doesn’t involve an extreme lifestyle change. They would like to choose green products and services, as long as the quality is equal to or better than what they are currently using. Motivations for change include improving the environment, being healthier, and saving money.
DoingAbitBetter.com features eco-friendly tips, articles and products in many categories, including Men, Women, Children, Solar, Technology, and UpCycling. Original content focuses on easy, real, and attainable ways to go green, and the DAbB team personally select the featured green products that are sold by like-minded companies.
“We’ve been lucky to work with many environmentally minded companies from organic beauty products to green home products to solar installers“, adds Kelley. “We have a passion for this vertical. In fact, everyone who works at Oōtem can be described as greenspirational. It has made the creation of DoingAbitBetter.com a true labor of love. We’re excited to see how it grows.”
Explore guilt-free, practical, green tips at www.doingabitbetter.com.
About Oōtem
Oōtem is a San Francisco-based agency with a deep passion for connecting brands with consumers through a variety of consumer touch-points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Experience and passion for eco-minded products and services inspired the agency team to create a greenspirational website, DoingABitBetter.com, and solar lead generation website, Eco-Leads.com. Find out more at www.ootem.com.
Oōtem Honored with Best-in-Show and Gold Davey Awards
November 2nd, 2011(SAN FRANCISCO, CA – November 2nd, 2011) Oōtem, a San Francisco-based agency, was awarded a 2011 Best-in-Show Davey Award in the marketing effectiveness category for the OnLive Game System Launch Campaign, and a Gold Davey Award in the marketing effectiveness category for method® Laundry Launch campaign.
The Davey Award is an international award focused exclusively on honoring outstanding work from the best small firms worldwide. The 2011 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.
“We’re so pleased to see our clients and work honored by the Davey Awards”, said Jason Kelley, president and founder of Oōtem. “We’re particularly excited to be recognized in the category of marketing effectiveness. We pride ourselves on developing cutting-edge, creative ideas that also produce results. It feels great to be recognized for it”
The Davey Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
“The International Academy of the Visual Arts was honored to have once again participated in the International Davey Awards competition. We were truly amazed and excited at the overall caliber and quality of this year’s pool of entries” noted Linda Day, Executive Director of the IAVA. She added “The Davey Awards serves as the benchmark for recognizing creative excellence and continues to raise the bar in honoring the best work from small agencies and firms worldwide. Congratulations to the “Creative Davids” at the forefront of their industry, helping to push the limits in creativity and design.”
About Oōtem
Oōtem has a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at www.ootem.com.
Oōtem Drives Global Rebranding Strategy and North American Launch for Apica
November 2nd, 2011(SAN FRANCISCO, CA – November 2nd, 2011) Oōtem, a San Francisco-based agency, is excited to lead the global rebranding initiative, as well as develop the marketing and sales strategy for entry into the North American market for Apica, a leading load testing and performance monitoring provider for cloud and mobile applications.
A new logo for the Sweden-based company was officially unveiled on September 5, 2011. Through the next quarter, the corporate rebranding rollout will advance to include a new website and collateral. In parallel, a comprehensive sales and marketing strategy will support Apica’s recent entry into the North American market.
“It’s an amazing opportunity for us to partner with Apica,” said Jason Kelley, president and founder of Oōtem. “As an agency, we love being able to work on a project that involves rethinking the brand from the ground up.”
“Oōtem is providing tremendous leadership, and really hit the ground running”, said Craig Irwin, Chief Operating Officer of Apica. “In addition to having the experience and knowledge to help us penetrate a new market, they have been proactive about driving vision and strategy.”
Apica is a leading provider of load testing and performance monitoring solutions that test, monitor and optimize cloud and mobile applications. More than 250 customers use Apica for the highest possible performance standards globally and in the cloud. Apica’s products are uniquely designed for cloud infrastructure and have performed some of the largest published load tests ever conducted.
About Oōtem
Oōtem has a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at www.ootem.com.
Oōtem Advertising Named Agency of Record for Organic Beauty Now
October 4th, 2010(SAN FRANCISCO, CA – September 21st, 2010) Oōtem, a San Francisco-based agency, announces the addition of Organic Beauty Now, to its growing roster of clients. Organic Beauty Now (http://www.organicbeautynow.com) is the premier online retailer of organic and all natural beauty products.
“We’re proud to be working with a brand that has consumers’ health and well-being as part of its core philosophy. Organic Beauty Now both educates and offers a wide range of brands for purchase. We’re looking forward to helping consumers make this important online discovery,” said Jason Kelley, president and founder of Oōtem.
“We’re excited to continue working with Oōtem”, said Tara Verkuil, founder of Organic Beauty Now. “They’ve proven to be innovative thinkers who also focus on result.”
Organic Beauty Now launched in November 2010, and Oōtem has worked closely with their team on marketing strategy, including search, personal connection media, and affiliate marketing platform. Oōtem recently consulted on a new site design that will launch this fall.
Oōtem Advertising Wins Next BIG Agency Award
June 25th, 2010(SAN FRANCISCO, CA – June 25th, 2010) San Francisco-based Oōtem Advertising brought home the “Next BIG Agency” award at the San Francisco Bay Area Interactive Group’s (sfBIG’s) first annual Next BIG Star Awards event, held last night in San Francisco.
“We are so excited to receive this award,” remarked Oōtem president and founder Jason Kelley. “The San Francisco Bay Area digital advertising community is an incredibly talented group of people who set the standard for the industry. As a new agency, we are honored not only to win this award but to receive such great encouragement from our peers.”
Oōtem Advertising launched in April of 2009 with a mission to recreate the client-agency relationship. Oōtem offers clients direct access to seasoned professionals, all of whom are senior-level marketers, “without senior-level attitude.”
sfBIG is a non-profit professional association for digital marketers, and the Next BIG Thing Award focuses people and organizations that have distinguished themselves as forces to come. Oōtem also received the honor of being selected as a finalist in the Best Digital Campaign from a Local Agency category for the Method Laundry Detergent online campaign.
About Oōtem Advertising
Oōtem Advertising has a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at www.ootem.com.
Oōtem Advertising Hires Seashal Belldina to Lead New Business Development
June 7th, 2010(SAN FRANCISCO, CA) Oōtem Advertising, a San Francisco-based advertising agency, announced they have hired Seashal Belldina as Vice President of Strategic Development. Mrs. Belldina will be responsible for generating new business opportunities, as well as the strategic growth and development of current accounts.
“We are thrilled that Seashal is part of the team,” remarks president and founder of Oōtem, Jason Kelley. “Her talent and experience are well-known in the industry, and we’re lucky to have her. She will be a key part of the agency’s growth and development. Keep an eye out for more exciting news from the agency now that Seashal is on board.“
Before Oōtem, Mrs. Belldina was VP of Digital, West, for Time Inc.’s corporate department. In this role, Seashal and her team designed large-scale multi-media packages across 30 Time Inc. magazines. She also assisted in the launch Time Inc.’s new audience targeting solution, Time Axcess.
Prior to Time Inc., Mrs. Belldina held the role of VP, West Coast, for Centro where she developed a sales and media planning/buying team which purchased local digital media for major brands across several categories including auto, entertainment, travel, adult beverages and more.
Before Centro, Mrs. Belldina was Vice President at About.com, a New York Times Company, where she led a sales team and was responsible for developing large-scale, strategic advertising projects.
Mrs. Belldina is a graduate of Johnson & Wales University, with a Bachelor of Science degree in international business. During her advertising career, she has been a founding board member of the Las Vegas Interactive Marketing Association (LIVMA) and a board member of the Bay Area Interactive Group (SF BIG).
About Oōtem Advertising
Oōtem Advertising has a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. All senior-level talent, with no senior-level attitude, we have a depth of practical experience, a level of approachability that truly sets us apart. Find out more at www.ootem.com.