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Oōtem Launches DoingABitBetter.com, a Greenspirational Website for the Eco-minded Lifestyle
April 9th, 2012Oōtem Launches DoingABitBetter.com, a Greenspirational Website for the Eco-minded Lifestyle
(SAN FRANCISCO, CA – April 9, 2012) Oōtem, a San Francisco-based agency, launches new website, DoingAbitBetter.com (DAbB), an online destination for folks who want to make environmentally minded choices that don’t require a fat wallet, science degree, or lifestyle makeover.
“We like to refer to this audience as greenspirational“, says Jason Kelley, president and founder of Oōtem. “These are people who want to make positive lifestyle changes, but aren’t willing to construct a windmill in their backyard. Sometimes initiatives to “go green” deliver a heavy message that leave people feeling guilty for not doing enough. DAbB offers practical, attainable tips for going green, geared toward real people with real lives.”
Oōtem‘s years of research and experience in this space reveals an audience segment strongly interested in living a greener life, as long as it doesn’t involve an extreme lifestyle change. They would like to choose green products and services, as long as the quality is equal to or better than what they are currently using. Motivations for change include improving the environment, being healthier, and saving money.
DoingAbitBetter.com features eco-friendly tips, articles and products in many categories, including Men, Women, Children, Solar, Technology, and UpCycling. Original content focuses on easy, real, and attainable ways to go green, and the DAbB team personally select the featured green products that are sold by like-minded companies.
“We’ve been lucky to work with many environmentally minded companies from organic beauty products to green home products to solar installers“, adds Kelley. “We have a passion for this vertical. In fact, everyone who works at Oōtem can be described as greenspirational. It has made the creation of DoingAbitBetter.com a true labor of love. We’re excited to see how it grows.”
Explore guilt-free, practical, green tips at www.doingabitbetter.com.
About Oōtem
Oōtem is a San Francisco-based agency with a deep passion for connecting brands with consumers through a variety of consumer touch-points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Experience and passion for eco-minded products and services inspired the agency team to create a greenspirational website, DoingABitBetter.com, and solar lead generation website, Eco-Leads.com. Find out more at www.ootem.com.
Oōtem Honored with Best-in-Show and Gold Davey Awards
November 2nd, 2011(SAN FRANCISCO, CA – November 2nd, 2011) Oōtem, a San Francisco-based agency, was awarded a 2011 Best-in-Show Davey Award in the marketing effectiveness category for the OnLive Game System Launch Campaign, and a Gold Davey Award in the marketing effectiveness category for method® Laundry Launch campaign.
The Davey Award is an international award focused exclusively on honoring outstanding work from the best small firms worldwide. The 2011 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.
“We’re so pleased to see our clients and work honored by the Davey Awards”, said Jason Kelley, president and founder of Oōtem. “We’re particularly excited to be recognized in the category of marketing effectiveness. We pride ourselves on developing cutting-edge, creative ideas that also produce results. It feels great to be recognized for it”
The Davey Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
“The International Academy of the Visual Arts was honored to have once again participated in the International Davey Awards competition. We were truly amazed and excited at the overall caliber and quality of this year’s pool of entries” noted Linda Day, Executive Director of the IAVA. She added “The Davey Awards serves as the benchmark for recognizing creative excellence and continues to raise the bar in honoring the best work from small agencies and firms worldwide. Congratulations to the “Creative Davids” at the forefront of their industry, helping to push the limits in creativity and design.”
About Oōtem
Oōtem has a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at www.ootem.com.
Oōtem Drives Global Rebranding Strategy and North American Launch for Apica
November 2nd, 2011(SAN FRANCISCO, CA – November 2nd, 2011) Oōtem, a San Francisco-based agency, is excited to lead the global rebranding initiative, as well as develop the marketing and sales strategy for entry into the North American market for Apica, a leading load testing and performance monitoring provider for cloud and mobile applications.
A new logo for the Sweden-based company was officially unveiled on September 5, 2011. Through the next quarter, the corporate rebranding rollout will advance to include a new website and collateral. In parallel, a comprehensive sales and marketing strategy will support Apica’s recent entry into the North American market.
“It’s an amazing opportunity for us to partner with Apica,” said Jason Kelley, president and founder of Oōtem. “As an agency, we love being able to work on a project that involves rethinking the brand from the ground up.”
“Oōtem is providing tremendous leadership, and really hit the ground running”, said Craig Irwin, Chief Operating Officer of Apica. “In addition to having the experience and knowledge to help us penetrate a new market, they have been proactive about driving vision and strategy.”
Apica is a leading provider of load testing and performance monitoring solutions that test, monitor and optimize cloud and mobile applications. More than 250 customers use Apica for the highest possible performance standards globally and in the cloud. Apica’s products are uniquely designed for cloud infrastructure and have performed some of the largest published load tests ever conducted.
About Oōtem
Oōtem has a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at www.ootem.com.
Oōtem Advertising Named Agency of Record for Organic Beauty Now
October 4th, 2010(SAN FRANCISCO, CA – September 21st, 2010) Oōtem, a San Francisco-based agency, announces the addition of Organic Beauty Now, to its growing roster of clients. Organic Beauty Now (http://www.organicbeautynow.com) is the premier online retailer of organic and all natural beauty products.
“We’re proud to be working with a brand that has consumers’ health and well-being as part of its core philosophy. Organic Beauty Now both educates and offers a wide range of brands for purchase. We’re looking forward to helping consumers make this important online discovery,” said Jason Kelley, president and founder of Oōtem.
“We’re excited to continue working with Oōtem”, said Tara Verkuil, founder of Organic Beauty Now. “They’ve proven to be innovative thinkers who also focus on result.”
Organic Beauty Now launched in November 2010, and Oōtem has worked closely with their team on marketing strategy, including search, personal connection media, and affiliate marketing platform. Oōtem recently consulted on a new site design that will launch this fall.
Oōtem Advertising Wins Next BIG Agency Award
June 25th, 2010(SAN FRANCISCO, CA – June 25th, 2010) San Francisco-based Oōtem Advertising brought home the “Next BIG Agency” award at the San Francisco Bay Area Interactive Group’s (sfBIG’s) first annual Next BIG Star Awards event, held last night in San Francisco.
“We are so excited to receive this award,” remarked Oōtem president and founder Jason Kelley. “The San Francisco Bay Area digital advertising community is an incredibly talented group of people who set the standard for the industry. As a new agency, we are honored not only to win this award but to receive such great encouragement from our peers.”
Oōtem Advertising launched in April of 2009 with a mission to recreate the client-agency relationship. Oōtem offers clients direct access to seasoned professionals, all of whom are senior-level marketers, “without senior-level attitude.”
sfBIG is a non-profit professional association for digital marketers, and the Next BIG Thing Award focuses people and organizations that have distinguished themselves as forces to come. Oōtem also received the honor of being selected as a finalist in the Best Digital Campaign from a Local Agency category for the Method Laundry Detergent online campaign.
About Oōtem Advertising
Oōtem Advertising has a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at www.ootem.com.
Oōtem Advertising Hires Seashal Belldina to Lead New Business Development
June 7th, 2010(SAN FRANCISCO, CA) Oōtem Advertising, a San Francisco-based advertising agency, announced they have hired Seashal Belldina as Vice President of Strategic Development. Mrs. Belldina will be responsible for generating new business opportunities, as well as the strategic growth and development of current accounts.
“We are thrilled that Seashal is part of the team,” remarks president and founder of Oōtem, Jason Kelley. “Her talent and experience are well-known in the industry, and we’re lucky to have her. She will be a key part of the agency’s growth and development. Keep an eye out for more exciting news from the agency now that Seashal is on board.“
Before Oōtem, Mrs. Belldina was VP of Digital, West, for Time Inc.’s corporate department. In this role, Seashal and her team designed large-scale multi-media packages across 30 Time Inc. magazines. She also assisted in the launch Time Inc.’s new audience targeting solution, Time Axcess.
Prior to Time Inc., Mrs. Belldina held the role of VP, West Coast, for Centro where she developed a sales and media planning/buying team which purchased local digital media for major brands across several categories including auto, entertainment, travel, adult beverages and more.
Before Centro, Mrs. Belldina was Vice President at About.com, a New York Times Company, where she led a sales team and was responsible for developing large-scale, strategic advertising projects.
Mrs. Belldina is a graduate of Johnson & Wales University, with a Bachelor of Science degree in international business. During her advertising career, she has been a founding board member of the Las Vegas Interactive Marketing Association (LIVMA) and a board member of the Bay Area Interactive Group (SF BIG).
About Oōtem Advertising
Oōtem Advertising has a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. All senior-level talent, with no senior-level attitude, we have a depth of practical experience, a level of approachability that truly sets us apart. Find out more at www.ootem.com.
Oōtem Advertising Opens New San Francisco Office
May 25th, 2010(SAN FRANCISCO, CA – May 25th, 2010) Oōtem Advertising (www.ootem.com), announced the opening of their new office, located just south of Market Street in the popular SOMA district. The new facility opens its doors just one month after celebrating a successful first year in business.
“We’ve been working around my kitchen table for the last year,” remarks president and founder of Oōtem, Jason Kelley. “And we’ve admitted this proudly to our clients. Part of our core philosophy is minimizing overhead so clients can have direct access to senior level talent. We’ve worked smart this year, and are expanding our business in a thoughtful manner so we don’t lose sight of this core belief.”
“On a personal note,” adds Kelley, “It will be nice to get my kitchen table back.”
Oōtem Advertising launched with a singular mission to recreate the client-agency relationship. The agency is staffed with senior-level talent with “no senior-level attitude”. For clients, this translates to direct access to seasoned professionals with less red tape.
Despite opening in the midst of a national economic crisis, the agency has enjoyed triple digit growth. Kelley attributes this to an unfulfilled need in the marketplace for Oōtem’s untraditional approach to agency relationships.
Client-partners include eHarmony, Compatible Partners, OrganicBeautyNow.com, gWallet and PredictWallStreet.com.
About Oōtem Advertising
Oōtem Advertising has a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at www.ootem.com.
Oōtem Advertising Celebrates One-Year Anniversary
April 11th, 2010(SAN FRANCISCO, CA – April 1, 2010) Oōtem Advertising (www.ootem.com) officially opened their doors one year ago today in San Francisco, California. Despite a sluggish economy, the agency has enjoyed a significant increase in business with new clients and new staff joining the team.
Oōtem Advertising launched with a singular mission to recreate the client-agency relationship. The agency is staffed with senior-level talent with “no senior-level attitude”. For clients, this translates to direct access to seasoned professionals with less red tape. For Oōtem, the structure allows for them to be directly involved with their passion for connecting consumers with brands.
“We’re very pleased with our growth over the past year,” remarks president and founder of Oōtem, Jason Kelley. “We have worked with some incredible brands that are as committed to thoughtful, insightful marketing as we are. When the partnership is right, the results have been really rewarding for everyone involved.”
Client-partners include eHarmony, Genetech, Method, OrganicBeautyNow.com, Sony PS3 Games and more.
About Oōtem Advertising
Oōtem Advertising has a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. All senior-level talent, with no senior-level attitude, we have a depth of practical experience, a level of approachability that truly sets us apart. Find out more at www.ootem.com.