Dear Facebook: I’m not Breaking Up, I Just Need a “Break”

Facebook Breakup

By Jason Kelley
February 19, 2013

Consumer Insights

Two-thirds of online American adults (67%) are Facebook users. It’s such a pervasive part of our national culture it’s become a verb: “I’ll Facebook you.” No wonder people get burnt out.

New findings from the Pew Research Center’s Internet & American Life Project reveal that

  • 61% of current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for a period of several weeks or more.
  • 20% of the online adults who do not currently use Facebook say they once used the site but no longer do so.
  • 8% of online adults who do not currently use Facebook are interested in becoming Facebook users in the future.

Among the comments from those who took Facebook breaks: “I was tired of stupid comments.” … “(I had) crazy friends. I did not want to be contacted.” … “I took a break when it got boring.” … “It was not getting me anywhere.” … “You get burned out on it after a while.” … “I gave it up for Lent.” … “People were (posting) what they had for dinner.” … “I didn’t like being monitored.” … “I got harassed by someone from my past who looked me up.”… “It caused problems in my (romantic) relationship.”

We can assume Zuckerberg is hoping the Facebook refresh might resurrect the relationship for people suffering burnout?