Free Shipping Rules! Consumers Drool
Free shipping has traditionally been an incredibly popular incentive for online shoppers to drive e-commerce purchase. This year proves no different. In fact, according to our friends at ComScore, the promotion has accelerated in importance once again in 2010 with recent weeks seeing more than 50 percent of all transactions include this attractive incentive.
Good news for e-retailers: transactions with free shipping run an average of 30 percent higher in basket value than those without!