Internet Helps Groupies Connect

Volunteer opportunities

By Jason Kelley
January 24, 2011

Consumer Insights

The Internet plays an important role in how Americans connect and interact with voluntary groups and organizations, according to a new survey from the Pew Internet & American Life Project.

Overall, Internet users are more likely to be involved in social, civic, professional, religious or spiritual groups: 80% of Internet users are involved in groups compared to 56% of non-users and 75% of all American adults.

Not surprising…social media gurus are even more likely to be groupies with 82% of social network users, and 85% of Twitter users participating in groups.

In terms of influence…

News rules: more than half (53%) of Americans say the Internet has played a major role in helping them keep up with news and information about their groups.

Time and money lag: less than a quarter (24%) found it had a major impact on their ability to volunteer time or contribute money to groups.