Men, if You’re Looking for Love or Money… It’s What’s On the Inside That Counts.

Well dressed men

By Jason Kelley
January 5, 2011

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Consumer Insights
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Men’s Wearhouse announced the findings of its inaugural nationwide Well-Dressed Men Survey, revealing the often-underestimated importance of how a man’s wardrobe can dramatically impact his self- confidence, career, and love life.

According to the study conducted by Kelton Research, not only are well-dressed men viewed as sexier, smarter, more successful, and more well-liked, they also fare better in relationships. In fact, 91 percent of Americans think dressing well can make a man appear to be more physically attractive than he really is, while nearly two-thirds (64 percent) believe women are more likely to marry a well-dressed man than one who isn’t as put together.

Though beauty may be only skin deep, the survey uncovered the alluring possibilities of being well dressed, including greater sex appeal and higher workplace wages.

 

Dress for Success (and Maybe Even a Raise)

They say the way a man dresses can say a lot about his character. As it turns out, attributes associated with dressing nicely — including confidence, sophistication and intelligence — translate easily into the office environment, according to the study. In fact, three-quarters (75 percent) of Americans think well-dressed men are more successful in the workplace than their casual colleagues, and 22 percent of men actually believe they would earn more money if only they dressed better than they currently do.

Suit Up for Sex Appeal

The way someone looks is one of the most important aspects of sexual attraction, which is perhaps why nearly three-quarters (78 percent) of women assert one of the hottest things a guy can do is to dress well. The women polled reveal a number of surprising sentiments when it comes to their relationships with men and their clothes:

· You can’t buy them love: A vast majority (85 percent) of women think a guy who dresses well is sexier than one who has a lot of money.

· Women will sacrifice a lot for style: Eight in ten (80 percent) women would give up something in their lives — such as going out to dinner, using their cell phone, or even having sex for an entire year — for a better-dressed partner.

· They prefer the gentleman, not the officer: Close to two-thirds (63 percent) of women find a man in a suit more attractive than one in uniform, putting to rest the classic belief that men in uniform are the ultimate sex symbols.

Make Me Over

Perhaps surprisingly, nearly two-thirds (63 percent) of Americans say fashion is something they hold dear, yet if they had to grade their fashion sense, only 12 percent would give themselves an “A.” When it comes to wardrobe malfunctions:

· Nearly eight in ten (77 percent) of Americans confess their current wardrobe needs a makeover

· Almost half (42 percent) say they would dress better if they simply knew how

· One-third (32 percent) of women actually have taken matters into their own hands, throwing away clothing from their partners‟ closets without their knowledge.

More information about the survey is available at welldressedmensurvey.com.