TV Binging: The No Calorie Binge

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By Jason Kelley
January 2, 2014

Category:
Consumer Insights

TV viewers who stream are also likely to binge – on TV, that is.

Drawing from a Harris Interactive study, Netflix says of those who stream at least one TV show a week, 61% of this group also binge on TV shows regularly.

How do you define TV Binging? Viewing from two to six episodes of one TV series, at one sitting.  73% of viewers partake in the practice, and the same percentage of viewers — 73% — also has “positive” feelings toward binge viewing.  It’s the “feel good” binge.
Other interesting facts around this study: among those who stream multiple episodes of a TV series, 38% do it as a solo event. Another 51% prefer to watch with at least one other person. Just under 40% of TV streamers are patient TV viewers, preferring to wait to until another person is available to take part in the binging.

Almost all of those TV streamers — 80% — say they would rather stream a good TV show than read a friend’s social media posts.

The online survey was conducted between Nov. 25 and 27, 2013 among 3,078 adults ages 18 and older, with 1,496 of those streaming TV shows at least once a week.