Valentine’s Day: A Day For Love, Guilt, Silence, Anger, and, of course, Travel
Expedia conducted a down and dirty study of American behaviors surrounding Valentine’s Day. Commissioned by Expedia and conducted online by Harris Interactive among 2,236 U.S. adults aged 18 and older, the “Expedia® To the Rescue” study revealed that among those who celebrate Valentine’s Day, planning is often done within a few days of the holiday, with imperfect results. Nearly half (46%) of U.S. adults report that they have had loved ones who had forgotten the date entirely, or canceled plans. 33% of the forgotten admitted to reacting through a variety of means. These include:
- The Guilt Trip
- 10% reported that they “tried to make [their significant other] feel guilty for not caring enough.”
- 3% reported planning an actual Guilt Trip with friends – they took matters into their own hands and made travel plans, leaving their significant other behind.
- The Silent Treatment
- 8% went the silent route.
- The Boycott
- 8% stopped planning or celebrating Valentine’s Day in future years.
- The Temper Tantrum
- 4% “lost my cool/composure/temper.”
- The Friends Night Out
- 10% spent the evening with friends instead, leaving their significant other behind.
We recommend a combo Silent Treatment/Boycott reaction. Why just put it behind you?
Expedia, on the other hand, suggests travel; reporting 27% of U.S. adults have given the gift of travel in the past and 58% of those who celebrate Valentine’s Day would “definitely or probably” take advantage of an inexpensive getaway deal for Valentine’s Day with a week or two weeks’ notice, if they hadn’t already made other plans.
That sounds good, too!