Valentine’s Day: A Day For Love, Guilt, Silence, Anger, and, of course, Travel


By Jason Kelley
February 13, 2012

Consumer Insights

Expedia conducted a down and dirty study of American behaviors surrounding Valentine’s Day. Commissioned by Expedia and conducted online by Harris Interactive among 2,236 U.S. adults aged 18 and older, the “Expedia® To the Rescue” study revealed that among those who celebrate Valentine’s Day, planning is often done within a few days of the holiday, with imperfect results. Nearly half (46%) of U.S. adults report that they have had loved ones who had forgotten the date entirely, or canceled plans. 33% of the forgotten admitted to reacting through a variety of means. These include:

    • The Guilt Trip
      • 10% reported that they “tried to make [their significant other] feel guilty for not caring enough.”
      • 3% reported planning an actual Guilt Trip with friends – they took matters into their own hands and made travel plans, leaving their significant other behind.
    • The Silent Treatment
      • 8% went the silent route.
    • The Boycott
      • 8% stopped planning or celebrating Valentine’s Day in future years.
    • The Temper Tantrum
      • 4% “lost my cool/composure/temper.”
    • The Friends Night Out
      • 10% spent the evening with friends instead, leaving their significant other behind.

We recommend a combo Silent Treatment/Boycott reaction.  Why just put it behind you?

Expedia, on the other hand, suggests travel; reporting 27% of U.S. adults have given the gift of travel in the past and 58% of those who celebrate Valentine’s Day would “definitely or probably” take advantage of an inexpensive getaway deal for Valentine’s Day with a week or two weeks’ notice, if they hadn’t already made other plans.

That sounds good, too!