Eharmony

November 30, 2011 10:51 pm Published by

About Our Client: eHarmony is the first service within the online dating industry to use a scientific approach to match highly compatible singles. The company launched in the U.S. in 2000, and is now the #1 trusted relationship services provider. eHarmony’s patented Compatibility Matching System® allows members to be matched with persons with whom they are likely to enjoy a long-term relationship. Millions of people of all ages, ethnicity and backgrounds have used eHarmony to find their mate.

Our Work:
• Designed and deployed direct-marketing tactics to drive consumer conversion
• Based on consumer research, developed multiple digital touch points to drive the brand’s goals
• Managed billions of monthly digital impressions across display, email, social networking, and contextual marketing, while integrating with in-house supported search efforts
• Crafted a direct-response social networking strategy, which generated exponential lead/sales growth for the brand
• Managed US, Canadian, UK and Australian digital marketing efforts
Quantifiable Results:
• Managed over 475 different media Partners
• Increased registrations by 72% within one year
• Increased sales by 59% within one year
• Increased sales from social-networking channel by 845% within one quarter
• Successfully launched Compatible Partners- a brand extension for eHarmony
• Developed creative that increased KPI’s by as much as 173% over in-house efforts

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This post was written by Metoo