Ad Age’s America’s Hottest Brands 2011 Includes Spreadable Bacon…I’m Listening….


By Jason Kelley
November 28, 2011

Marketing Trends

Ad Age just released their list of America’s Hottest Brands for 2011.  Included among the revered are a few that warmed our big Oōtem hearts.  We’d love to share:

What can I say? Je t’adore!  You have made labeling cool and sexy.  Love the “Uncap What’s Inside” campaign.  Love everything. I was at a dinner party recently, and the host asked what three things you would take if you were going to be stranded on a desert island, and one guest replied: sunscreen, my husband, and a Sharpie.  You could use it to make your own personal Wilson!

Skillet Bacon Jam
You had me at “bacon”. Developed by Street-Food pioneer, Josh Henderson, this little jar of heaven went from being sold from an Airstream trailer in Seattle to representation in over 300 retailers across Canada and the U.S.  Marketing efforts have been grassroots with a strong social media following, and endorsements from foodies and bloggers.  Delicious!

My Little Pony: “Friendship is Magic”
Many of us at Oōtem starting championing this brand when we were sporting Garanimals; now, in addition to children, male teens and adults are part of the My Little Pony renaissance.  It’s become a cult internet phenomenon with a fan base that refers to themselves as “bronies.”  We salute the series creator, The Hub, for embracing this unusual following.

Pickle Juice Sport
Who knew? You have to love the gumption of founder and former grocery store director, Brandon Brooks, who jumped on the functional drink bandwagon in 2000.  Needless to say, it’s been a long journey to find a niche with cramp-prone athletes in the south.  Looking forward to Pickle Juice Sport Plus that has antioxidants and raw pomegranate extract to sweeten the flavor.  Go team!

It’s a wonderful time to be a marketer in America!  We can’t wait to see what 2012 has in store for us.