Are You Plagued By FOMO? (That’s Right. FOMO.)

FOMO

By Jason Kelley
August 14, 2012

Category:
Marketing Trends

Technology seems to inspire an endless amount of acronyms for our tired, old brains to absorb. We ran across FOMO while perusing a State of Social Media study, recently released by Harris Interactive and MyLife that reports 62% of adults

who are currently a member of more than one social networking site say they keep an eye on their social networks because they don’t want to miss something (“Fear of missing out: FOMO”). And here we thought social networking was for more trivial pursuits (like spying on exes).

People love their social media. In fact, nearly 40% of people surveyed would rather do ANY of the following than give up their social networking profiles:

-Wait in line at the DMV
-Read War & Peace
-Do their taxes
-Give up an hour of sleep each night for a year
-Run a marathon
-Sit in traffic for 4 hours while listening to polka music
-Get a root canal
-Spend a night in jail
-Clean the drains in the showers at the local gym
-Give up their air conditioner/heater

Our takeaway: clearly, most of these respondents have never had a root canal.