Big Brother (And Everyone Else!) May Be Watching…

Big Brother

By Jason Kelley
September 20, 2013

Category:
Marketing Trends

A new survey from Pew Internet finds that many people would prefer to remain anonymous online. Some of the key findings:

  • 86% of internet users have taken steps online to remove or mask their digital footprints—ranging from clearing cookies to encrypting their email.
  • 55% of internet users have taken steps to avoid observation by specific people, organizations, or the government.

The representative survey of 792 internet users also finds that notable numbers of internet users say they have experienced problems because others stole their personal information or otherwise took advantage of their visibility online. Specifically:

  • 21% of internet users have had an email or social networking account compromised or taken over by someone else without permission.
  • 12% have been stalked or harassed online.
  • 11% have had important personal information stolen such as their Social Security Number, credit card, or bank account information.
  • 6% have been the victim of an online scam and lost money.
  • 6% have had their reputation damaged because of something that happened online.
  • 4% have been led into physical danger because of something that happened online.