Cross Media Consumption: TV Just isn’t Enough Anymore

Media

By Jason Kelley
January 26, 2011

Category:
Marketing Trends

At Ootem, we leave no detail untouched when it comes to media planning. We love to throw out long, important sounding words like “cross media consumption”. Translation: consumers are enjoying more than one form of media at a time. We love this snippet from Yahoo! that completely has our back…

Yahoo!’s recent Mobile Shopping Framework Study revealed that 86% of mobile Internet users are using their mobile devices simultaneously with TV viewing. A quarter of them say that they browse content related to what they are watching.

Hello, Advertisers! Opportunity is knocking…complement the TV viewer experience on the mobile platform. (We can help!)