Cross Media Consumption: TV Just isn’t Enough Anymore


By Jason Kelley
January 26, 2011

Marketing Trends

At Ootem, we leave no detail untouched when it comes to media planning. We love to throw out long, important sounding words like “cross media consumption”. Translation: consumers are enjoying more than one form of media at a time. We love this snippet from Yahoo! that completely has our back…

Yahoo!’s recent Mobile Shopping Framework Study revealed that 86% of mobile Internet users are using their mobile devices simultaneously with TV viewing. A quarter of them say that they browse content related to what they are watching.

Hello, Advertisers! Opportunity is knocking…complement the TV viewer experience on the mobile platform. (We can help!)