One Word, Benjamin: Video
We might be securely positioning ourselves as “seasoned (mature) professionals” with our take on one of the most famous lines from The Graduate, but it fits. As we peruse the industry news these days everything seems to sing video, video, and more video.
A few news tidbits around, you guessed it, video:
Mobile Video Usage On the Rise
According to Nielson, forty percent more Americans were watching video on smartphones and other mobile devices like tablets and iPads in 2010 versus 2009. Some 25 million users watched an average of four hours and 20 minutes per month.
What does the advertising community have to say, you ask?
According to the IAB study of about 400 industry executives regarding ad dollar allocation, video will play a key role. Sixty-nine percent of marketers and 55% of agencies plan to increase digital video advertising, up 22% in the next 12 months. Those surveyed expect to spend 17% of their total online display advertising budget in the next year, shifting budgets from television to online.