She said yes! Barbie & Ken Reunite for Valentine’s Day!

barbie and ken

By Jason Kelley
February 14, 2011

Marketing Trends

It’s back on, folks! After a seven-year “break”, Barbie and Ken have reconciled. In thoroughly modern fashion, they updated their status to “in a relationship”, and created a merged Facebook page, so fans can tweet their congratulations to the lucky couple or peruse Ken’s romantic efforts to win back Barbie’s affections.

Cynics may note that the reunion fortuitously coincided with the opening of the Toy Fair, the industry’s biggest annual event, in New York.

As a bunch of hopeless romantics, Team Ootem believes it’s all about love, not marketing. Ken, next status update we want to see: “He went to Jared”.