A Little DOOH if You Please
It seems that every year we hear “it is the year of the (insert favorite media tactic here)”! Often times these proclamations prove to be true. Now, although no one has proclaimed 2010 the year of DOOH (digital out of home), we feel the medium needs its day in the sun. To that end, over the next few weeks we will present some interesting information about the medium. Until then, may we introduce to you the four most popular (and growing) DMAs for DOOH:
Fastest growing DOOH market you ask….Phoenix.