I’d Like My News to go, Please
A new research from the Pew Internet and American Life Project reports that half (47%) of all U.S. adults get at least some local news and information on their phone or tablet.
According to Pew, they are looking for info that serves an immediate need, such as:
Local restaurants and other businesses: 37%
General local news: 30%
Local sports scores and updates: 24%
Local traffic and transportation: 22%
Local coupons and discounts: 19%
News alerts: 15%
Usage seems to skew toward entertainment, while more grassroots news on community events, schools, political and cultural events don’t make the list.