Let Your Fingers Do The Shopping
Mobile media is playing a significant role this year in the holiday buying cycle. According to the IBM Smarter Commerce benchmark of online retail activity, mobile platforms were responsible for 14.3% of all online shopping traffic on Black Friday, more than doubling the 5.6% of traffic IBM recorded last year. Perhaps even more impressive, sales from mobile devices reached 9.8% of digital retail transactions, tripling the 3.2% of last year. That’s 300% growth, friends!