Millennials Love Them Some Search
It’s a mild surprise to find out that Millennials, the so-called social generation, are still finding information the semi-old-fashioned way: via search engines.
Telefonica surveyed over 1,000 adult Millennials in the U.S., and found that 57% of them use search engines to find information on restaurants, nightlife, entertainment and services. However, nearly as many (52%) said they also use social media as an information source.
Email is still the top activity U.S. Millennials participate in online (88%), followed by surfing Web sites (81%), using social media (80%), and shopping (74%).
Millennials love the online bargain! Nearly a quarter (24%) of them have used a daily deal in the past six months. About a fifth (22%) use peer-reviewed Web sites for information, while 19% visit critic-reviewed Web sites. A similar number (18%) use e-mails from companies or brands for information.
From a marketing perspective, it seems wise to consider a multi-channel approach, as always, keeping the message relevant. (And, of course, don’t forget search!)