No More Paper Cuts! The eBook eVolution


By Jason Kelley
April 15, 2012

Media Consuption

While it’s not changing the world overnight, the eBook is slowly and surely gaining favor among readers.  Pew Research Center reveals some interesting reading:

A fifth of American adults have read an e-book in the past year and the number of e-book readers grew after a major increase in ownership of e-book reading devices and tablet computers during the holiday gift-giving season.

The average reader of e-books says she has read 24 books (the mean number) in the past 12 months, compared with an average of 15 books by a non-e-book consumer.

Thirty percent of those who read e-content say they now spend more time reading, and owners of tablets and e-book readers particularly stand out as reading more now.

E-book reading happens across an array of devices, including smartphones. A December survey revealed that e-book readers age 16 and older were just as likely to have read an e-book on their computers as had read e-book reader devices specifically made for e-book consumption. Cell phones are reading devices, too.

42% of readers of e-books in the past 12 months said they consume their books on a computer

41% of readers of e-books consume their books on an e-book reader like original Kindles or Nooks

29% of readers of e-books consume their books on their cell phones

23% of readers of e-books consume their books on a tablet computer