Search Results Getting Better, but Don’t Collect My Information!

searchenginemarketing

By Jason Kelley
June 7, 2012

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Media Consuption
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If you’re considering not utilizing SEM into your next media plan, you may want to reconsider.

It seems like we see new functions and features added to search engines every day – so much so that it’s hard to keep track!  According to a recent survey by Pew Internet Research, users are happier than ever with the quality of their search results – 55% are saying search results have improved over time.  Additionally, 73% of all Americans are using search engines to obtain information (as of February 2012).

Typically, search users are not in favor of personalized results based on targeting or personal information (65% say it’s a bad thing). 73% of internet users said they are not okay with search engines using usage data to provide personalized results.

While these users don’t necessarily appreciate the fine-tuning of personalized results or targeted ads, search engine usage has increased 21% since 2002 – and continues to grow.  With this continued growth over time, as a marketer don’t rule out the PPC!  You will be missing out on an audience that is asking to see your messages.