If you’re considering not utilizing SEM into your next media plan, you may want to reconsider.
It seems like we see new functions and features added to search engines every day – so much so that it’s hard to keep track! According to a recent survey by Pew Internet Research, users are happier than ever with the quality of their search results – 55% are saying search results have improved over time. Additionally, 73% of all Americans are using search engines to obtain information (as of February 2012).
Typically, search users are not in favor of personalized results based on targeting or personal information (65% say it’s a bad thing). 73% of internet users said they are not okay with search engines using usage data to provide personalized results.
While these users don’t necessarily appreciate the fine-tuning of personalized results or targeted ads, search engine usage has increased 21% since 2002 – and continues to grow. With this continued growth over time, as a marketer don’t rule out the PPC! You will be missing out on an audience that is asking to see your messages.
Categorised in: News
This post was written by Metoo