News tagged Media
Oōtem Honored with Best-in-Show and Gold Davey Awards
November 2nd, 2011(SAN FRANCISCO, CA – November 2nd, 2011) Oōtem, a San Francisco-based agency, was awarded a 2011 Best-in-Show Davey Award in the marketing effectiveness category for the OnLive Game System Launch Campaign, and a Gold Davey Award in the marketing effectiveness category for method® Laundry Launch campaign.
The Davey Award is an international award focused exclusively on honoring outstanding work from the best small firms worldwide. The 2011 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.
“We’re so pleased to see our clients and work honored by the Davey Awards”, said Jason Kelley, president and founder of Oōtem. “We’re particularly excited to be recognized in the category of marketing effectiveness. We pride ourselves on developing cutting-edge, creative ideas that also produce results. It feels great to be recognized for it”
The Davey Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
“The International Academy of the Visual Arts was honored to have once again participated in the International Davey Awards competition. We were truly amazed and excited at the overall caliber and quality of this year’s pool of entries” noted Linda Day, Executive Director of the IAVA. She added “The Davey Awards serves as the benchmark for recognizing creative excellence and continues to raise the bar in honoring the best work from small agencies and firms worldwide. Congratulations to the “Creative Davids” at the forefront of their industry, helping to push the limits in creativity and design.”
About Oōtem
Oōtem has a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at www.ootem.com.
TV Today, TV Tomorrow, TV Forever – Just Not on a TV
July 8th, 2011It’s that fun time of the year- and we are not joking- that we take a deep dive in the media consumption habits of consumers. In looking at data from Nielsen it is very clear that understanding the rapid change in TV Timeshift is critical in FY12 planning.
Almost 100M Watch Timeshifted TV
The number of US Timeshifted TV viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers. Timeshifted TV reached about 97.9 million monthly US viewers in Q2 2010, up about 18% from Q2 2009. While in-home TV reached 286.6 US million monthly US viewers in Q2 2010, this was only up less than 1% from Q2 2009.
Time Spent Watching Timeshifted TV Grows 18%
Time spent watching Timeshifted TV also increased about 18% between Q2 2009 and Q2 2010, growing from eight hours and two minutes to nine hours and 27 minutes. In the same period, time spent watching in-home TV dropped 0.2%, from 143 hours and 51 minutes to 143 hours and 37 minutes.
In addition, time spent watching DVR playback grew 1.1% year-over-year, from 24 hours and 11 minutes to 24 hours and 27 minutes.
65-plus Watch Most Traditional TV
Looking at TV viewing patterns by age, adults 65 and up watched the most traditional TV during Q2 2010, an average of 196 hours and 21 minutes. Meanwhile, adults 25-34 averaged the most shifted TV viewing (12 hours and 52 minutes) and DVR playback (29 hours and 29 minutes).
Teens 12-17 spent the least amount of time watching all three forms of TV.
Women 50-64 Represent Largest Share of TV Audience
By gender, women made up 54% of the TV audience in Q2 2010. By age, the largest share of the TV audience was composed of 50-64-year-olds (24%), with teens 12-17 constituting the smallest share (6%). Females spent more time than males on average per month watching TV in all age brackets except 2-17, where males spent an average of 106 hours and 43 minutes and females spent an average of 105 hours and 30 minutes.
African Americans Watch Most Overall TV, Asian Americans Least
Examining TV viewing habits during Q2 2010 by race, overall African Americans spent the most time per month watching TV (199 hours and six minutes) and Asian-Americans spent the least (92 hours and six minutes). However, non-Hispanic Caucasians spent the most time per month watching Timeshifted TV (10 hours and 36 minutes) and Hispanics spent the least (five hours and 57 minutes). Non-Hispanic Caucasians also spent the most monthly time watching DVR playback (25 hours and 31 minutes), while Asian-Americans spent the least (19 hours and 22 minutes).
Hispanic Americans Have Highest Satellite Install Rate
Looking at TV delivery systems, Hispanic Americans have the highest rate of satellite TV systems (34.9%) and broadcast only TV systems (14.3%) installed, while Asian-Americans have the highest install rate of wired cable TV systems (66%).
HDTV Viewing Lags Ownership
Although 56% of US households now have at least one HDTV, only 13% of total day viewing on cable and 19% of viewing on broadcast television is “true HD” viewing.
Despite relatively high levels of consumer HDTV adoption, less than 20% of total US TV viewing consists of HD content. Nielsen analysis indicates reasons for this disconnect include the fact that more than four in 10 US households still do not own an HDTV and/or lack HDTV service, even most HDTV homes have at least one standard set, and about 20% of viewing on HD sets is via non-HD feeds.
A Little (…well, a LOT) of Print if You Please
June 11th, 2011Every day as markets we talk about the latest technological advancements in digital marketing, the rapid rise of mobile marketing, and the optimal way to integrate social networking into everything. With all of this, it is of some surprise when we reviewed a recent survey from the CMO Council. Print collateral is by far the most common form of marketing material produced.
Tried and True Methods Remain Dominant
Results from “Mapping & Tracking: The Optimized Marketing Supply Chain” indicate that a solid majority of marketing executives are still producing the same types of material they have been for years. Print collateral leads with 84% of respondents producing it, followed by presentations (72%) and folders and handouts (66%).
In addition, 57% of respondents produce direct mail and 55% produce product documentation. Only 39% produce multimedia products, the most popular “new media” form of marketing materials tracked by the survey. The other two were POS display (26%) and demo software (25%).
Consumables Typically Account for 30% or Less of Budget
A combined 71% of respondents say marketing consumables account for 30% or less of their marketing budget. Another 12% say they account for 30-40% of the budget. Only a combined 18% say consumables account for 40% or more of total marketing budget allocations/expenditures.
Only 1/3 Use Organization-wide Materials Forecasts
When asked how they forecast utilization of marketing items and materials, only 30% of respondents said they use organization-wide forecasts based on current and anticipated usage. This was less than the 33% who do not forecast at all, but order as needed.
Combining this 33% with the 4% who do not forecast but automatically replenish based on inventory, and close to 4 in 10 marketing executives do not perform marketing material utilization forecasting. Another 23% use material requests to aid forecasting.
Many Lack Real-time Inventory Access, Rush Orders Common
Considering these results, it is not surprising that close to half (44%) do not have real-time access to inventory levels in their marketing materials supply chain. It is also not surprising that about seven in 10 respondents (68%) have to rush order marketing materials or merchandise.
White Papers, Online Video Influence Tech Buyers
For B2B technology marketers, it is worth noting that the white paper is the number one most influential piece of collateral that technology purchasers consult when making or influencing a buying decision for their company, according to a December 2009 survey by Eccolo Media, which also found that online video is fast becoming more widely used when evaluating purchases.