Banner Creative

Rich Media B-C

Campaign: OnLive Game System Launch

Overview: Launch of the new Game System Console developed by cutting-edge, games-on-demand service, OnLive.  Awareness of the brand and understanding of the product was limited, beyond the serious gamer.   The goals were to introduce the product to the core consumer to drive trial consideration and conversion, all during the late November-December time period. 

Strategy behind the development of rich media creative had to take into consideration that November and December were popular months for video game advertising. The creative needed to cut through the clutter, and explain a never-seen-before product to an audience of 14-24 year old male gamers.  How did we catch the eye of this easily distracted group?

• Bring the best of the brand experience into the banner
  • after all the target consumer was not crossing his fingers on Gamespot hoping to see an ad about a cloud based gaming console; so our thoughts were to interact with the consumer in self-selected environments

Expandable: Serves it all up to the consumer. Video feature promotes latest television ad, overview highlights unique benefits, while a carousel features new and popular game titles

EMBED RICH MEDIA CREATIVE

Results:

• Rich media interaction rates surpassed estimates by 461%, with average interaction rates surpassing one minute